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It’s no secret that having a website where customers can learn more about your products and services is a major part of having an online business. What people don’t talk about is the importance of a landing page.
An effective landing page can convert site visitors into leads. Ultimately generating more sales and access data to make better business decisions. For example, a great landing page will allow you to capture site visitors’ information. This information will help you determine the right marketing and sales funnels to turn them into customers.
By optimizing your landing page, you ensure that first-time visitors will see the information they need to make purchases and eventually become repeat customers and advocates of your brand.
Let’s deep dive into what the best ways to make your landing page stand out.
First and foremost, your landing page needs to be well designed. This can mean many things but let’s start with the basics. The page should be organized and easy to follow. It should also have a benefit-focused headline to communicate the value of your product/service.
It’s helpful to have high resolution images. Photos help your site visitors connect to the bigger picture and also gives them a glimpse into how they will feel once getting a promotion.
Most importantly, it should offer an optimal experience for visitors to easily convert into customers. Understanding your target audience will be an important factor in creating this, but we’ll get into the nitty gritty later.
Marketing links are a great way to drive traffic to other promotions or affiliates. However, you can’t get there without having a compelling copy. Using “buzzwords” that are relative to your target audience, along with some keywords for search engine optimization (SEO), you’ll be able to attract and keep the attention of potential customers.
The best way to seal the deal is to have a clear call to action. What is it that you ultimately want your site visitor to do? Is it by a product? Subscribe to an email list? Think through this question to determine how to lead your potential customer with your words.
Pro-tip: Your CTA should have its own button that stands out. There should only be one.
Again, this is when knowing your target audience is very important. Let’s jump into that now.
What does your target customer look like? What do they do for work? How old are they? These are all great starter questions to ask yourself when building a landing page, but what’s most important comes next.
Pro-tip: Don’t be surprised if your target audience reminds you a bit of yourself. This will help you better connect with them because you have a glimpse of what they like.
Stick with them.
Think about that target audience as you move through the process of building a landing page, from the words you use to the overall design. Knowing your customer in and out provides unique insight into how you can best cater to them.
A great way to keep an ear out for target audience trends is to understand their interests. You can research statistics on the web, but your landing page will be a greater source of information when figuring out who is visiting your site.
In this day and age, privacy is very important to most people who own any piece of technology. So only ask for what you need. For beginners, we recommend asking for a name and email address.
Pro-tip: First consider where the visitor is in their buying journey then ask yourself: have I built trust with this customer?
Use this data to help you better understand your audience, predict their next move and anticipate their needs.
I understand that it sounds like a ton of work, but it is worth it in the end. Let’s say you offer ebooks, webinars and consulting for your business. Each of these needs their own page because it allows the visitor to deep dive into all you have to offer.
More landing pages can give you a boost in SEO. And we know what that means? More visitors - which can lead to more chances to convert them into customers.
Pro-tip: Offer free downloadable resources, free trials, or demos to make it worth their while.
Offering unique landing pages gives visitors more variety and information to make an educated decision.
Think of it as a journey to the ultimate offer which should always be relevant to the customer as well as the page’s content.
As you build out your landing page using these tips, always remember to keep the journey to the ultimate offer in mind. What should happen when that offer is accepted? A thank you!
Yes, you should create a unique thank you page to show your gratitude for their time, money and willingness to learn more. It could even be like this one.